Selected projects 2025

VW Transportbilar - Sveriges Tuffaste Arbetare

Photographed for VW’s new line of commercial vehicles and their national campaign in Sweden. The concept centers on portraying both the tradesperson and the vehicle as "tough workers," giving the car a more human and relatable character, while still highlighting its strength and rugged capability.

Volkswagen Personbilar - Selected work

Some selected photographs from my long term relationship with Volkswagen Personbilar together with Swedish agency OTW.

Haglöfs - Reason

A short documentary filmed for Haglöfs during a stormy week in Northern Norway. The movie portraits Haglöfs' Ambassador Malva Björkman who was caught in an avalanche two years ago. Today, she lives year-round in her van, endlessly chasing new adventures. We get to explore what shaped her into the skier she is today, how her experiences have influenced her mindset in the mountains, and why she continues to love skiing in the backcountry despite the risks.

BAUX - Zenseful Acoustic

To launch BAUX latest product collection, X-FELT I worked in tight collaboration with Creative Director Johan Ronnestam to create this short film, Zenseful Acoustics, that captured the philosophy behind the collection, where light, movement, and materiality were woven together into a poetic visual narrative.

BAUX x Cedervall Arkitekter

Interior Architect Agnese Blaubarde from Cedervall Arkitekter primarily design public projects, including schools, preschools, and healthcare facilities. Her projects start with a deep understanding of the human experience—how people will feel, move, and interact within the space—and then she thoughtfully shapes the environment to enhance that experience.